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Impact of COnstructing Non-motorised Networks and Evaluating Changes in Travel
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Home | work areas | WP4: RCT of additional promotional interventions | develop the promotional intervention

Task: develop the promotional intervention

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Members of this consortium have already shown that appropriately tailored self-help materials can be effective in promoting both active commuting (the Walk In To Work Out trial: Mutrie et al., 2002) and walking in general (Ogilvie et al., 2007). The materials used in Walk In To Work Out have been disseminated through Scotland's Health at Work scheme and the DfT.

We intend to develop these materials in three ways:

  1. first, by tailoring them to the specific infrastructural changes at the chosen intervention site;
  2. second, by making use of new visualisation technology which can provide animations of possible new routes to be viewed using devices such as mobile phones, iPods or DVD players; and
  3. third, by including the potential motivating factor of individuals' responsibility to reduce their carbon emissions.

Glasgow 1The 'Bridge to Nowhere' Connect2 project in Glasgow was chosen as the case study site. Greater Glasgow and Clyde NHS Board, the Glasgow Centre for Population Health and the Scottish Government have already expressed their commitment to assist in the development of the promotional materials and in the conduct of the trial. We have also established links with other projects using local GIS datasets on amenities such as green space and public transport networks.

Glasgow 2

Glasgow 3

Glasgow 4

Glasgow 5


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